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What is SEO and why is it important?


SEO or Search Engine Optimization has become such a mystery over the internet. Even as an SEO strategist, you may need to learn how to handle SEO factors. Rather than, just knowing about SEO keywords, generating traffic/ engagement. There are other multiple SEO elements, which are key as to why SEO is important.

So, without further ado, what is SEO exactly? SEO is a part of a way that the internet picks up search results from Google. It has become a big part of a digital marketer’s life as the internet expands and develops.



Before the Google algorithm was developed SEO keywords was all that mattered; however, today, rather than only focusing on random keywords it all has to be researched, well-chosen and even used well to match a good SEO optimization on its body contents.

Keywords can be either short-tail words (SEO businesses) and long-tail words (SEO businesses in Melbourne) they should be carefully used in your body content to ensure that you get the best rating for your blog/content. You can also try to add keywords on the meta titles, URLs etc. for more on page SEO elements to ensure that we get good SEO optimization and content.


Content is probably the most important element when it comes to SEO and the main reason is that a lot of the content is what drives and brings the audience and the traffic engagement. A lot of people look into the internet for any research that is why mainly content has to be engaging, convincing and interesting as well. Content can be text, photos, videos, blogs, infographics, podcasts and also social media posts.



What is off page SEO?

The main reason why people use backlink builders is that so the quality of backlinks will help you and other audiences determine that your website is of high quality and it builds authority.

Well, you see content and keywords mainly for onsite SEO; however, when we talk about off page SEO is all the backlinks and external optimization. Backlink building involves a lot of guest blogging, creating infographics, giving testimonials etc.


Local SEO means that you can have your local business promoted through Google My Business and other relevant local searches. As a matter of fact, there are 63% of searches which are done over your phones rather than laptops. And most of them are all to find out a gas station near me or restaurants near me. These are very important as it helps you to make the best out of your mortar businesses.

When you use local keywords and GMB (Google My business) Google Maps you can use these to help you promote your small business as it will help you to get location specific pages.


Search Engine marketing is hat is meant by having to use referred and paid advertisements to help promote your business. There are several types of SEM tools which help you to create an understanding about paid advertisements.

local seo

Google AdWords

This is what helps to control the number of Ads that are seen on Google’s SERP (search engine result page).  By running campaigns using keywords and captivating content, you can gain a few traffic from these as well.

Social Media Ads

Social Media Ads can be budgeted on a monthly or weekly basis; then you are able to get the best outcome for your business.

Social Media Ads

Social Media Ads can be budgeted on a monthly or weekly basis; then you are able to get the best outcome for your business.

social media ads


SEO is a novel way of marketing your brands, businesses and products to help you become better and get profit and income to your business.

Although, your business is online there are certain tactics that we, digital marketers use to ensure that your business brand is noticed by the audience. SEO optimization has become increasingly demanding to earn a better income.

seo benifits


SEO has made such an impact on many businesses worldwide over the internet and that’s because the visibility of your brand/website must be visible to the whole world. Digital Marketing and SEO optimization helps to achieve that goal of helping everyone find a better traffic and reach.



Website traffic is generated by the SEO content and optimization, using the above tactics you may find the suitable way of influencing your audience to choose your product. There are a number of different ways to achieve this; however, using the above discussed keywords element you can suitably achieve a satisfactory engagement in traffic.

website traffic


What is visitor experience? A user’s interface and experience can help you understand whether or not your audience is satisfied with the design of your website. As a matter of fact, there are a number of different users who tend to remember a website if it is easy to use and with pictures to see.

visitor experiance