eCommerce Marketing Agency Melbourne

For a Melbourne DTC brand with $100+ AOV, expect blended ROAS of 3.5–6.0× on Google Shopping (Performance Max + Standard Shopping mix), with first-time-customer ROAS at 1.8–3.0× and returning-customer ROAS at 6–12×. Sub-$60 AOV stores struggle to break even on Shopping alone — the 2.4–2.9% Shopify Payments fee plus 2.9% + $0.30 Stripe fee plus shipping leaves thin margin. PMGS models ROAS targets against true marginal contribution (not gross revenue) so the number on the dashboard is the number you bank.

For a Shopify store with at least 200 products and basic on-page SEO done, expect first attributed organic sales at week 6–8, with steady contribution by month 4–6. New stores (under 20 products, under 30 days old) need 6–9 months because Google weights store age and link velocity. The fastest organic wins in AU come from product-page schema (Product, AggregateRating, Offer with priceCurrency=AUD) and category-page content (real category copy, not just collection-template defaults). PMGS audits, fixes, and ships those first.

For most Australian DTC brands under $5M revenue, Shopify wins on speed of execution and infrastructure, while WooCommerce wins on cost flexibility and content depth. Shopify's URL structure (forced /products/, /collections/) is fine for SEO but limits long-tail content architecture. WooCommerce gives more URL control but requires self-managed Core Web Vitals and security. Headless (Shopify Hydrogen, Next.js + Shopify) is the best of both but only justifies the build cost above $3M revenue. PMGS recommends Shopify for sub-$3M, headless above.

Three angles. (1) Speed and locality: Amazon AU's 2-day shipping isn't great for non-Prime SKUs — local retailers can win on same-day metro Melbourne / Sydney delivery. (2) Brand and curation: Amazon doesn't tell stories; you can. Editorial content, founder voice, and real photography close the gap. (3) Sub-vertical depth: Amazon is a mile wide, an inch deep. Owning long-tail product queries (e.g. 'pH meter for hydroponics calibration') beats Amazon on intent-quality. PMGS structures the strategy around the angles where you have a genuine advantage.

AU benchmark cart abandonment is 70–82%; below 70% is exceptional. Levers in order of impact: (1) checkout friction — reduce form fields, add Apple Pay + Google Pay + ZipPay/Afterpay above the fold; (2) shipping cost transparency — show estimated shipping on PDP, not at the last checkout step; (3) abandoned cart email + SMS within 30 minutes (Klaviyo for email, Postscript for SMS); (4) GST + total clarity for international shoppers. PMGS audits checkout against the Baymard Institute checklist and ships the highest-leverage fixes first.

Yes — supplier-provided product descriptions are duplicate content across every retailer that stocks the same SKU. Google deprioritises duplicates. Rewriting each product page with: (a) original specifications and use-cases, (b) AU-specific notes (voltage, GST inclusive, shipping origin), (c) genuine review excerpts, and (d) FAQ section, materially lifts both rankings and conversion. PMGS templates this work so a 200-product catalogue can be done in 4–6 weeks of focused copy effort, not a one-off heroic sprint.

SEO drives more traffic at the same conversion rate. CRO drives more conversion at the same traffic. For a store doing $50k/month at 1.5% conversion, doubling traffic via SEO takes 6+ months and brings $50k/month more revenue; lifting conversion to 2.5% via CRO takes 4–8 weeks and brings $33k/month more — and stacks with future traffic gains. PMGS sequences CRO first (fastest ROI), then SEO + Shopping ads (compounds), then email/SMS lifecycle (compounds further).

Shopify's default analytics over-credits last-click, which inflates Meta and underweights Google. Use a holdout test: pause Meta ads in 1 of 4 matched audiences for 14 days and measure the lift in attributed-to-other-channels revenue. The delta is your true Meta incrementality (often 20–40% lower than the Shopify dashboard suggests). PMGS sets up holdout tests quarterly, configures GA4 with cross-channel attribution, and cross-references against Google Ads modelling for an honest read.

eCommerce marketing costs depend on your store size, product catalogue complexity, competitive landscape and which channels are included. PMGS provides transparent monthly pricing. Most eCommerce businesses invest $2,000–$8,000 per month for a multi-channel strategy covering SEO, Shopping, email and CRO. Contact us for a tailored quote.

Yes. PMGS is experienced with both Shopify and WooCommerce — the two dominant eCommerce platforms in Australia. We also work with custom platforms, BigCommerce and Magento. Platform selection and optimisation is part of our eCommerce strategy.

Yes. Google Shopping is one of the highest-ROI channels for eCommerce. PMGS handles product feed setup and optimisation, campaign structure, bidding strategy, negative keyword management and ongoing performance monitoring.

Through a combination of checkout flow optimisation (fewer steps, guest checkout, progress indicators), payment option expansion (Afterpay, Apple Pay, PayPal), abandoned cart email sequences (3-email series with progressive incentives), exit-intent strategies and trust signal placement. Most stores see 15–25% reduction in abandonment.

Yes. Product page SEO is a core eCommerce service. PMGS optimises product titles, descriptions, image alt text, product schema markup, URL structure, internal linking and category page targeting to rank your products on Google organically — alongside Google Shopping.

Through email lifecycle automation — post-purchase sequences, cross-sell and upsell recommendations, review requests, loyalty programme integration, win-back campaigns for lapsed customers and personalised product recommendations based on purchase history.

Yes. Email automation is essential for eCommerce. PMGS builds complete email programmes in Klaviyo, Mailchimp or your preferred platform — welcome flows, abandoned cart recovery, post-purchase sequences, review requests, cross-sell recommendations and win-back campaigns.

Revenue, revenue by channel, ROAS on paid campaigns, organic traffic and revenue, email revenue percentage, conversion rate, average order value, cart abandonment rate, repeat purchase rate and customer lifetime value. All reported monthly with trend analysis.