PMGS restructured HiTech Power Solutions' Google Ads account — prioritising high-intent Search, tightening negatives, and validating GA4/GTM tracking to deliver a 14.22% conversion rate at ~A$18 CPL.
14.22% Conv. Rate | ~A$18 CPL | A$0.53 CPC | 9.56% Search CTR
Client overview
HiTech Power Solutions is an Australian caravan, RV, and off-grid electrical specialist supplying customers across the country. Their catalogue spans LiFePO4 lithium batteries, solar panels, MPPT charge controllers, pure sine wave inverters, AC and DC-DC chargers, all-in-one RV power management systems, LED lighting, fuse boxes, switches, off-grid systems, and tailored custom electrical builds.
The customer base blends retail and trade caravan and RV owners, motorhome travellers, camping enthusiasts, and professional caravan/RV builders. With high average order values across batteries, inverters, and complete power systems, every percentage point of conversion rate has a direct revenue impact, which made paid media a strategic priority.
Before partnering with PMGS, HiTech Power Solutions had no structured paid-media strategy in place, relying solely on organic traffic despite offering a highly competitive product range. This limited the brand's visibility, restricted lead generation opportunities, and made growth inconsistent and difficult to scale.
PMGS identified that the website already had strong conversion potential, but campaign performance was being constrained by untargeted traffic, limited Performance Max reach, and the absence of a refined keyword exclusion strategy. By restructuring the account, tightening audience targeting, implementing negative keyword controls, and optimising campaign delivery for high-intent searches, PMGS transformed the account into a scalable lead-generation channel.
The result was a significantly stronger acquisition framework delivering a 14.22% conversion rate, A$0.53 average CPC, 9.56% Search CTR, and 52+ tracked conversions feeding smart bidding. Instead of wasted spend and unpredictable lead flow, HiTech Power Solutions now benefits from a high-performing digital marketing system built for consistent visibility, efficient spend, and long-term growth.
PMGS restructured the account to prioritise high-intent Search campaigns, reducing reliance on Performance Max and improving targeting control. Keyword strategy was refined by removing irrelevant traffic, adding negative keywords, and focusing on converting search terms that aligned with HiTech's caravan and RV buyer intent.
Ad copy was rewritten to lift CTR beyond the 9.56% Search baseline, while budgets were reallocated toward top-performing campaigns to scale efficiently. Conversion tracking was validated through GA4 and GTM, so smart bidding optimised against clean signals rather than noisy data.
In parallel, PMax assets, audience signals, and landing pages were tuned to support the new structure, turning a passive eCommerce footprint into a deliberate dual-channel acquisition engine.
1. Account Restructure
Search prioritised over PMax to regain intent control and reduce wasted impressions.
2. Keyword & Negative Strategy
Tightened match types and continuously updated negative lists to strip irrelevant traffic.
3. Conversion Tracking (GA4 + GTM)
Validated 52+ conversion signals feeding smart bidding for cleaner optimisation.
4. Ad Copy & RSA Optimisation
Rewritten creatives to lift CTR and improve ad relevance.
5. Budget Pacing & Reallocation
Spend shifted toward top performers to scale efficiently at A$0.53 CPC.
6. PMax & Landing Page Optimisation
Refined audience signals and on-site experience to support better conversion outcomes.
As of the latest reporting period, the account is delivering a 14.22% conversion rate, A$0.53 average CPC, 9.56% Search CTR, and 52+ tracked conversions feeding smart bidding. Final percentage-change deltas versus baseline will be published once the Search campaign launched on 29 January 2026 has accumulated a full quarter of post-optimisation data.
Key metrics
14.22% Conv. Rate | ~A$18 CPL | A$0.53 CPC | 9.56% Search CTR | 52+ Conversions
Beyond the ad metrics, the work drove stronger revenue growth, better lead quality, and enabled scalable, predictable business expansion across HiTech's national caravan and RV market.
Before partnering with PMGS, we had no real paid acquisition channel — just a website and a strong product range hoping to be found. Within the first 30 days the team had our Google Ads account restructured, tracking cleaned up, and Search campaigns running with a 14.22% conversion rate at around A$18 per lead. What stood out wasn't just the numbers — it was how clearly they explained the strategy, cut the wasted spend, and gave us a predictable pipeline we could actually plan around. PMGS feels less like an agency and more like an extension of our team, and our caravan and RV business has grown faster and more confidently because of it.
Fixed conversion tracking in GA4/GTM, cleaned up the account, and rebuilt campaigns for intent control.
Launched improved Search ads and refined PMax; early lift in clicks and lead volume.
Optimised and scaled top-performing campaigns to drive more leads at target CPA.
Stable performance with consistent growth, compounding results, and a repeatable optimisation cadence.
Results were achieved within the first 30–60 days of optimisation, with initial improvements visible in the first few weeks and consistent gains as data accumulated.
Drove broad product discovery across HiTech's lithium, solar, and inverter range. Live since 19 February 2024.
Captured high-intent caravan/RV electrical queries at 9.56% CTR. Live since 29 January 2026.
Enabled 52+ clean conversion signals for smart bidding optimisation.
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