Renma Windows & Glazing SEO — +31% Organic Clicks and +36.5% Impressions in 3 Months
How PMGS helped a Melbourne aluminium windows and glazing manufacturer grow organic clicks, impressions and visibility in Google Search Console — with stronger brand and emerging non-branded queries.
+31% Clicks | +36.5% Impressions | 956 Queries | 38 Pages in Search
Client overview
The Client
Renma Windows & Glazing is a Melbourne-based manufacturer of custom aluminium windows, doors and glazing products with over 40 years of experience in the industry. Operating from their manufacturing facility in Keilor Park, Renma specialises in delivering high-quality, energy-efficient aluminium solutions for residential, commercial and development projects.
As an accredited member of the Australian Glass and Window Association (AGWA), Renma fabricates Capral's high-end product range and offers a comprehensive selection including semi-commercial series, commercial series and thermally broken aluminium systems. Their product range extends to shower screens, security doors, fly screens, wardrobe doors, BAL-rated screens and alfresco enclosures.
The Challenge
Despite having over four decades of manufacturing expertise and a strong reputation in the Melbourne building industry, Renma's online visibility was not reflecting the quality of their products and services.
Key challenges
- Low organic click volume — Only 326 clicks over the previous 3-month period; the website was underperforming for a business of Renma's size and product range
- High impression-to-click gap — 18.1k impressions but weak conversion to visits, with average CTR around 1.8%
- Poor average position — Average position of 54.5 meant most pages were buried deep in search results, beyond the first page where most clicks occur
- Limited non-branded visibility — Most traffic from branded searches ("renma", "renma windows"), with minimal visibility for high-value terms such as "aluminium windows and doors melbourne" or "fixed windows"
- Indexation issues — 81 pages not indexed out of 115 known pages, leaving a large share of content invisible to Google
- Key product pages underperforming — Category pages such as aluminium windows (position 16.5), security doors (position 23.6) and shower screens (position 33.4) sat outside the top 10
The PMGS Strategy
PMGS Digital Marketing developed a targeted SEO strategy focused on improving Renma's organic search performance across their key product categories and service areas.
Strategy pillars
1. Technical SEO Audit & Indexation Focus
With 81 pages not indexed (70% of known pages), resolving indexation was the first priority. PMGS conducted a comprehensive technical audit to identify and address crawlability and indexation barriers, including sitemap optimisation and robots.txt review.
2. On-Page Optimisation
Meta titles and descriptions were reviewed and optimised across key product and service pages to improve click-through rates and relevance signals, with special focus on high-impression, low-CTR pages.
3. Content Strategy for Product Pages
Targeted content improvements for core product pages — aluminium windows, shower screens, security doors and glass products — to improve topical relevance and target high-value commercial queries for the Melbourne market.
4. Local SEO Enhancement
Local SEO optimisation for Melbourne metro searches, including Google Business Profile optimisation and reinforcement of local signals.
5. Internal Linking & Site Architecture
Internal linking was reviewed to distribute equity across category pages and support indexation of deeper product pages.
The Results
Within the first 3 months of implementing the PMGS SEO strategy, Renma Windows & Glazing achieved measurable gains across clicks, impressions and average position. 956 search queries generated visibility and 38 pages appeared in Google Search results in the reporting window.
Overall performance
Google Search Console — last 3 months vs the previous 3 months (same window as the performance chart). 956 queries generated visibility; 38 pages appeared in search results.
Baseline
Previous 3 months
Reporting
Last 3 months
Total clicks
Was
326
Now
427
+31%
Total impressions
Was
18.1K
Now
24.7K
+36.5%
Average position
Was
54.5
Now
53.1
1.4 pts better
Average CTR
Was
1.8%
Now
1.7%
Stable
Top & emerging queries (3-month period)
Search terms with the strongest movement in the comparison window.
- 1
renma
108 clicks (up from 76, +42%), position 4.6, 7.7% CTR
- 2
renma windows
105 clicks (up from 82, +28%), position 1.8, 37.2% CTR
- 3
renma shower screens
17 clicks (up from 15, +13%), position 2.1, 43.6% CTR
- 4
fixed windows
666 impressions, position 72.2 — new visibility opportunity
- 5
alfresco enclosures
650 impressions, position 43.5 — high-volume keyword gaining traction
- 6
aluminium windows and doors melbourne
5 impressions, 1 click, position 66.8 — commercial keyword entering visibility
- 7
slimline aluminium windows melbourne
3 impressions, 1 click, position 12.0 — niche term with strong position
Top performing pages (3-month period)
URLs that gained the most organic clicks in the same period.
- 1
Homepage (renma.com.au)
181 clicks, 2,873 impressions, 6.3% CTR, position 5.7
- 2
Google Business Profile landing
151 clicks, 1,380 impressions, 10.9% CTR, position 6.5
- 3
Shower screens page
51 clicks, 1,901 impressions, 2.7% CTR, position 33.4
- 4
Contact page
10 clicks, 1,106 impressions, 0.9% CTR, position 5.6
- 5
Aluminium windows page
7 clicks, 1,241 impressions, 0.6% CTR, position 16.5
Key highlights
Organic clicks rose 31% (326 to 427) and impressions 36.5% (18.1k to 24.7k), with average position improving from 54.5 to 53.1. Brand queries such as "renma" and "renma windows" strengthened materially, while non-branded terms including "fixed windows" and "alfresco enclosures" began earning meaningful impression volume — an important step toward broader Melbourne commercial visibility.
What the Client Says
Since partnering with PMGS, we have seen a noticeable improvement in our website traffic and search visibility. More customers are finding us online when searching for aluminium windows and doors in Melbourne, and the increase in enquiries has been a direct result of the SEO work being done.
Panduka
Renma Windows & Glazing
The Journey
Month 1-2: Technical Audit & Indexation Focus
- Comprehensive technical SEO audit of the full website
- Identified 81 non-indexed pages and prioritised key product pages for indexation
- Sitemap restructure and resubmission to Google Search Console
- Robots.txt review and optimisation
- Core Web Vitals assessment and recommendations
Month 2-3: On-Page Optimisation & Content
- Meta title and description optimisation across key product and service pages
- Content improvements for aluminium windows, shower screens, security doors and glass product pages
- Internal linking strategy implementation
- Google Business Profile optimisation for local search
- Schema markup implementation for local business and product pages
Month 3+: Ongoing Monitoring & Growth
- Continued monitoring of indexation improvements
- Tracking keyword position movements for target commercial queries
- CTR optimisation for high-impression, low-click pages
- Expanding content targeting for non-branded keywords (fixed windows, alfresco enclosures, security doors melbourne)
- Monthly GSC performance reporting and strategy refinement
Services Used in This Project
- Technical SEO
- On-Page Optimisation
- Local SEO
- Content Optimisation
- Google Business Profile Optimisation
- Schema & Structured Data Implementation
- Google Search Console Monitoring & Reporting
- Meta Title & Description Optimisation (CTR Focus)
- Internal Linking Strategy
- Indexation Management
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Want Results Like These for Your Business?
If your business website is struggling with poor rankings, low click-through rates or indexation issues, PMGS Digital Marketing can help. We specialise in technical SEO, local SEO and data-driven strategies that deliver measurable improvements to your organic search performance. Get in touch for a free SEO audit and discover how we can improve your search visibility and drive more qualified traffic to your website.
