New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).
96/100 Desktop Performance | 83/100 Mobile Performance | 1.0 s LCP (Desktop) | 0 CLS Across All Devices
Client overview
Dynamic Sawing & Drilling (trading online at dynamicsawcut.com.au) is a Victorian specialist in concrete cutting and drilling, delivering hand sawing, core drilling, large core holes, ring sawing, wall sawing, road sawing, wire sawing, diamond grinding, concrete removal and concrete scanning for residential, commercial and infrastructure projects.
Working with tier‑1 builders on projects such as XP Works (John Holland) and the Craigieburn Basketball Stadium, Dynamic Sawing & Drilling needed a digital presence that matched the calibre of its on‑site work — modern, safety‑first and conversion‑focused.
Before engaging PMGS, Dynamic Sawing & Drilling’s online presence didn’t reflect the quality, scale or technical capability of its real‑world projects. Prospective tier‑1 clients, builders, and facility managers researching concrete cutting partners struggled to quickly understand the full range of services, see proof of capability, and take the next step via a clear enquiry path.
The business also needed a technically sound foundation — fast loading speed, stable layouts and clean architecture — to support upcoming SEO and Google Ads campaigns. Without that base, every dollar spent on paid traffic would be leaking through a slow, unstructured site.
PMGS approached the project as a completely new website design, not a refresh. We rebuilt the information architecture, visual system and conversion flow around three principles: clarity of service, proof of capability, and technical performance ready for paid and organic growth.
The homepage was re‑engineered around a confident hero promise — “Precision Concrete Cutting for Every Project” — supported by service blocks, a real project showcase, authority content and multiple contact points. The entire build was delivered on WordPress with Elementor, optimised for Core Web Vitals from day one.
1. Brand‑Aligned UX Design
A modern, industrial visual system (black, green and white) that communicates safety, precision and professionalism the moment the homepage loads.
2. Service‑Led Information Architecture
A restructured menu (Home, About Us, Services, Online Shop, Projects, Blogs, Get in Touch) with clear homepage modules for core services: wall sawing, core drilling, concrete removal and more.
3. Proof & Authority Modules
A dedicated Project Showcase featuring signature jobs (XP Works – John Holland, Craigieburn Basketball Stadium) plus an “Insights From Our Experts” blog hub for SEO‑driven authority content.
4. Conversion‑First Layout
Persistent “QUOTE” and “LET’S TALK” CTAs in the header, a mid‑page “Get Your Free Quote Today” section, and a full contact form with NAP details in the footer.
5. Core Web Vitals Engineering
Optimised image delivery, minimised layout shift, and lean CSS/JS — targeting strong PageSpeed Insights scores on both mobile and desktop.
6. SEO & Paid‑Ready Foundation
Clean URL structure, semantic headings, fast templates and a pop‑up Quote form ready to plug into Google Ads landing page tracking.
Verified via Google PageSpeed Insights (Lighthouse 13.0.1) — dynamicsawcut.com.au
The new dynamicsawcut.com.au launched as a fast, conversion‑focused experience with measurable technical wins verified via Google PageSpeed Insights (Lighthouse 13.0.1).
| Category | Mobile | Desktop |
|---|---|---|
| Performance | 83 / 100 | 96 / 100 |
| Accessibility | 87 | 87 |
| Best Practices | 96 | 96 |
| SEO | 77 | 77 |
| Metric | Mobile | Desktop |
|---|---|---|
| First Contentful Paint (FCP) | 2.7 s | 0.7 s |
| Largest Contentful Paint (LCP) | 3.8 s | 1.0 s |
| Total Blocking Time (TBT) | 30 ms | 30 ms |
| Cumulative Layout Shift (CLS) | 0 | 0 |
| Speed Index | 4.1 s | 1.6 s |
PMGS delivered a website that finally reflects the quality and precision of the work we do on site. It’s fast, it looks sharp, and enquiries now come through a much clearer process.
Mapped every service, industry and customer journey from first‑time homeowners to tier‑1 project managers to define the homepage hierarchy.
Built an industrial, high‑contrast visual system and wireframed each key template: homepage, services, projects, blogs and contact.
Developed a performance‑tuned Elementor implementation with lazy loading, optimised media and clean component structure.
Structured services, project showcases and an “Insights From Our Experts” blog hub for long‑term SEO growth.
Iterated on Core Web Vitals until desktop hit 96/100 and mobile reached 83/100 with 0 CLS and 30 ms TBT.
Deployed the new site, connected tracking, and handed over a documented, scalable foundation for future SEO and Google Ads campaigns.
UX strategy, wireframes and UI design system tailored to trades and tier‑1 project credibility.
WordPress + Elementor build with custom templates and performance-conscious components.
Core Web Vitals optimisation — LCP, CLS and TBT tuning for mobile and desktop.
Information architecture, semantic headings and URL structure for search-ready pages.
CTAs, quote pop‑up and contact flows designed for high‑intent enquiries.
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Every case study on this page started with a single conversation. Book a free strategy session, and we’ll analyse your website, your competitors, and your market, then show you what’s achievable. Need a website that converts? Get a free design & performance consultation.