As a business owner, you know your reputation matters. But in today’s world, it’s not just built on word-of-mouth — it’s shaped by the stars next to your name on Google.
You may have asked yourself:
- How do I get more reviews without being pushy?
- What should I do about that one bad review?
- Do reviews really affect how people find my business online?
We help business owners across Australia answer those exact questions — and build simple systems to manage their Google reviews like pros.
Why Google Reviews Deserve Your Attention
Here’s what the data tells us:
- 93% of customers read reviews before choosing a local business
- A strong Google rating builds instant trust
- Businesses with more reviews and consistent responses show up higher in local search results
Simply put: Google reviews influence how people see you — and whether they choose you.
5 Steps to Managing Google Reviews Like a Pro
✅ Step 1: Set Up and Optimize Your Google Business Profile
If you haven’t already claimed your Google Business Profile (GBP), that’s step one. Once claimed, make sure it includes:
- Accurate contact details and opening hours
- Real, up-to-date photos of your work, team, or store
- A clear description of what you offer and who you help
- Your service areas (especially if you serve local suburbs or regions)
🟡 Tip: Add a new photo or post every month to keep your listing fresh and active.
✅ Step 2: Ask for Reviews the Right Way
Asking for reviews doesn’t have to be awkward or time-consuming. It’s all about timing and tone.
Ask when:
- A customer compliments your work
- You’ve just completed a job or project
- You’re following up with an invoice or thank-you email
What to say:
“Thanks again for your support! If you’re happy with our service, a quick Google review would mean a lot. Here’s the link: [Insert Review Link]”
🟡 Never offer rewards or discounts in exchange for reviews — it violates Google’s policies and risks removal.
✅ Step 3: Respond to Every Review — Yes, Every One
When you respond, you show customers (and future ones) that you care. And when there’s a bad review? Respond calmly and professionally — don’t ignore it.
Examples:
Positive review response:
“Thanks so much for your kind words, Hannah! It was a pleasure working with you.”
Negative review response:
“Hi Michael, we’re sorry your experience wasn’t what you expected. Please get in touch so we can resolve this with you directly.”
🟡 Tip: Don’t copy-paste. Use the customer’s name and mention something specific to show you’re listening.
✅ Step 4: Set a Weekly Review Routine (10 Minutes Max)
Managing your reviews doesn’t need to be time-consuming. Once a week, take 10 minutes to:
- Reply to new reviews
- Flag fake or spam reviews
- Note any feedback trends
- Share a 5-star review on your social media
🟡 Use the free Google Business app to manage it from your phone while on the go.
✅ Step 5: Use Reviews to Boost Your Marketing
Your best reviews shouldn’t stay hidden on Google. Bring them into your marketing materials to build trust.
- Add reviews to your website homepage
- Share them as social posts or Stories
- Include them in proposals or email signatures
- Turn standout reviews into testimonials on service pages
🟡 People trust people. Let your customers speak for you.
Pro Tips to Keep Your Reputation Strong
- Use customers’ first names when replying — it adds a personal touch
- Be quick with your responses — aim for 24–48 hours
- Don’t fear the occasional bad review — it makes your positive ones look more credible
- Encourage team buy-in — celebrate positive feedback in team chats or meetings
Tell mini-stories when sharing reviews — bring the experience to life for your audience
Why Work with PMGS?
At PMGS, we’ve helped Australian businesses simplify their online reputation management. Whether you’re a sole trader or a growing business, we offer practical support that fits your time, goals, and budget.
With us, you get:
- 💡 A clear strategy for collecting reviews that feels natural and respectful
- 🛠️ Hands-on help with responding to reviews professionally
- 📈 Review insights to identify what customers love — and what needs improving
- 📍 Local SEO support to help more customers find your business
🔒 A team that values trust, transparency, and long-term relationships
We don’t sell quick fixes. We build trust — online and offline.
🔗 Looking for a tool to streamline your review management? Collect Reviews makes it easy to gather and showcase reviews, helping you build trust faster and grow your online reputation.
