Facebook Ads
Lead generation, retargeting and awareness campaigns reaching the broadest Australian audience across demographics, interests and behaviours.
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Paid Social Ads Agency Melbourne — Facebook Ads, Instagram Ads & LinkedIn Ads Management for Australian Businesses
Paid Social Advertising That Generates Leads, Sales and Real Business Growth
PMGS Digital Marketing creates, manages and optimises paid social advertising campaigns across Facebook, Instagram, LinkedIn and TikTok — precision-targeted to your ideal customers with full conversion tracking and transparent monthly reporting.
Meta Business Partner | 200%+ Avg. ROAS | Melbourne Based
Get a Free Paid Social AuditView Our Social Ads ResultsMeta Business Partner | $1M+ Social Ad Spend Managed | 200%+ Avg. ROAS | Same-Day Support | No Lock-In
Why Paid Social Advertising Is Essential for Australian Business Growth
Organic reach on social platforms has been declining for years. Even your existing followers only see a fraction of your posts. If you want to reach new customers at scale, paid social advertising is no longer optional — it's essential.
The difference between boosting a post and running a properly structured paid social campaign is significant. Boosted posts have limited targeting, no funnel strategy and no conversion tracking. A real campaign targets specific audiences, serves the right creative at the right funnel stage and measures every lead and sale.
PMGS manages the full paid social lifecycle — from audience building and creative production to campaign optimisation and performance reporting. We focus on one outcome: return on ad spend.
Paid Social Platforms We Manage
We run paid campaigns on every major social platform — targeting the audiences that matter most to your business.
Instagram Ads
Visual ads, Reels ads and Stories ads targeting 18–44 demographics — ideal for consumer brands, retail, hospitality and lifestyle businesses.
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B2B lead generation campaigns targeting by job title, industry, company size and seniority — built for professional services and enterprise sales.
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Short-form video advertising for brand awareness and younger demographics — ideal for businesses looking to reach Gen Z and younger millennials.
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Direct-to-DM campaigns that start conversations with prospects — particularly effective for service businesses and appointment-based models.
Learn MoreRemarketing
Re-engage visitors who came to your website but didn't convert — keeping your brand visible as they scroll through their social feeds.
Learn MoreLookalike Audiences
Find new customers who share the same characteristics as your best existing customers — expanding your reach with precision.
Learn MoreConversion Tracking
Full Meta Pixel, Conversions API and LinkedIn Insight Tag setup — so every lead, sale and event is tracked and attributed correctly.
Learn MoreWhat's Included in This PMGS Service
- Paid social audit and strategy
- Campaign structure and setup
- Audience research and targeting
- Custom audience and lookalike building
- Ad creative design (static and video)
- Ad copywriting and A/B testing
- Landing page recommendations
- Meta Pixel and Conversions API setup
- LinkedIn Insight Tag setup
- Remarketing campaign management
- Budget allocation and bid optimisation
- Conversion tracking and attribution
- Monthly performance reports
- Fortnightly optimisation cycles
- Dedicated social ads manager
- No lock-in contracts
Paid Social Ads vs Google Ads — When to Use Each
Understanding the difference helps you invest your advertising budget across the right channels for maximum return.
| Factor | Paid Social Ads | Google Ads |
|---|---|---|
| Targeting | Demographics, interests, behaviours, lookalikes | Search intent keywords |
| Best For | Brand awareness, lead gen, retargeting | High-intent search traffic |
| Ad Format | Visual: images, video, carousels | Text-based search ads |
| Audience Stage | Top and mid-funnel — interrupt and attract | Bottom-funnel — capture active demand |
| Cost | Lower CPM, excellent for reach | Higher CPC, higher intent per click |
| PMGS Recommends | Use both — social builds demand, Google captures it | Use both — best results come from full-funnel |
What Happens When Paid Social Campaigns Are Poorly Managed?
Weak targeting, missing tracking and stale creative waste budget and hand your audience to better-run competitors.
Wasted Ad Budget
Poor targeting and broad audiences burn through budget reaching people who will never become customers. Without proper audience strategy, you're paying for impressions that don't matter.
No Conversion Tracking
Without Meta Pixel, Conversions API or LinkedIn Insight Tag, you can't measure what's working — and the platform's algorithm can't optimise for the results you actually care about.
Creative Fatigue
Running the same ads for too long causes performance to decline steadily. Audiences stop engaging with stale creative, costs rise and results drop.
Wrong Funnel Stage
Sending cold audiences to bottom-of-funnel conversion offers results in low conversion rates and inflated cost-per-lead. Proper funnel sequencing is essential.
Account Restrictions
Policy violations from improperly configured campaigns — misleading claims, restricted content or landing page issues — can result in ad account restrictions or permanent bans.
Competitor Advantage
Competitors with better-targeted, better-optimised paid social campaigns are reaching your audience more effectively and at a lower cost than you are.
Getting Started Is Simple — We Handle Everything
From audit to scale — structured campaigns, verified tracking and continuous optimisation.
Step 1 — Audit & Strategy
We review your current ad accounts, past performance data, audiences and creative to identify what's working, what's wasting budget and where the biggest opportunities are.
Step 2 — Build & Target
Campaign structure, custom audiences, lookalike audiences and ad creative are built — designed around your business goals and funnel strategy.
Step 3 — Launch & Track
Campaigns launch with full conversion tracking active — Meta Pixel, Conversions API and platform-specific event tracking configured and verified.
Step 4 — Optimise & Test
Fortnightly optimisation cycles — creative refreshes, audience refinements, bid adjustments and A/B testing to improve performance continuously.
Step 5 — Report & Scale
Monthly performance reports with ROAS, CPA, lead volume and clear recommendations for scaling what's working and cutting what's not.
Trusted by 100+ Australian Businesses
200%+
Avg. ROAS
$1M+
Social Ad Spend Managed
100+
Campaigns Running
Same Day
Support Response
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Happy Sprouts Early Learning Centres
PMGS helped Happy Sprouts Early Learning Centres optimise their online presence with a tailored digital marketing strategy that connected them with families looking for high-quality childcare. By enhancing their website and driving targeted traffic, we helped them reach more parents and grow their enrolments across multiple locations.
62%Increase in SEO Traffic
Top 3Increase in Category Rankings
48%Revenue Growth
Procom Plastics Extrusions
With a focus on B2B growth, PMGS worked closely with Procom Plastics Extrusions to improve their online visibility. Through comprehensive SEO and targeted Google Ads campaigns, we helped Procom Plastics increase brand awareness and attract quality leads, all while staying ahead of their competition in the manufacturing sector.
156%Google Traffic
#2Increase in Category Rankings
Top 5SEO position for keywords
ICC Engineering Consultancy
PMGS partnered with ICC Engineering Consultancy to improve their digital marketing strategy. By optimising their website and using PPC campaigns, we increased visibility for their specialised services, driving more leads and inquiries. Our tailored strategy helped ICC Engineering Consultancy connect with more businesses in need of engineering solutions.
89%Increase in SEO Traffic
2.4xGoogle Traffic
320%ROAS
Jetway Airport Parking
For Jetway Airport Parking, PMGS implemented a targeted digital marketing strategy that increased both visibility and bookings. Through effective SEO and a refined local marketing campaign, we helped Jetway Airport Parking reach more travellers, driving growth and ensuring they stood out as a top choice in the Melbourne area.
78%Increase in Social Traffic
65%Revenue Growth
#1Increase in Category Rankings
Explore Our Full Social Media Marketing Services
Paid social works best with strategy and organic presence. See the full PMGS social media offering.
Amplify Your Paid Social With These PMGS Services
Combine social ads with search, organic and conversion-focused web experiences.
Google Ads
Capture high-intent search traffic alongside your social campaigns for full-funnel paid media coverage.
Learn MoreSEO
Build organic traffic that reduces your long-term dependence on paid advertising.
Learn MoreWeb Design
Landing pages specifically designed to convert paid social ad clicks into leads and sales.
Learn MoreeCommerce Solutions
Product catalogues, shopping ads and conversion-optimised stores built to maximise paid social returns.
Learn MoreCRO
Increase conversion rates on pages receiving paid social traffic — more leads from the same budget.
Learn MoreAll-In Digital Marketing
Paid social as part of a complete multi-channel growth strategy under one team.
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Services Across Melbourne & All of Australia
PMGS runs paid social campaigns for businesses across Melbourne and Australia. Explore location hubs on our main social media marketing page.
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Common questions about Facebook, Instagram, LinkedIn ads and how PMGS runs paid social.
The cost of Facebook and Instagram ads depends on your industry, audience size, competition and campaign objectives. Most Australian SMBs invest between $1,500 and $5,000 per month in ad spend. PMGS charges a separate management fee that covers strategy, creative, optimisation and reporting. Contact us for a tailored quote.
Boosting a post is a simplified ad option with limited targeting, no funnel strategy and no conversion tracking. A proper campaign allows precise audience targeting, A/B creative testing, funnel sequencing, remarketing and full performance measurement. PMGS only runs structured campaigns — never boosted posts.
Your ideal budget depends on your goals, industry and target audience size. PMGS can recommend a starting budget based on your market and objectives. Many of our clients start with $2,000–$5,000/month in ad spend and scale up as results are proven.
The Meta Pixel is a tracking code installed on your website that allows Facebook and Instagram to track visitor actions — page views, form submissions, purchases and more. Without it, the platforms can't optimise your campaigns for conversions and you can't measure ROI. PMGS installs and configures the Pixel and Conversions API as standard.
Yes. PMGS manages LinkedIn advertising campaigns for B2B businesses, professional services and enterprise clients. LinkedIn's targeting options — by job title, industry, company size and seniority — make it the most effective platform for reaching business decision-makers.
A lookalike audience is a targeting feature that finds new people who share similar characteristics to your existing customers. PMGS builds lookalike audiences from your customer lists, website visitors or most engaged social followers to expand your reach with high-quality prospects.
We measure ROAS (return on ad spend), cost-per-lead, cost-per-acquisition, conversion rate, click-through rate and engagement metrics. PMGS delivers monthly reports with clear performance data and actionable recommendations for improving results.
PMGS creates all ad creative — static images, video ads, carousels and copy. Our design and content team produces platform-optimised creative that's A/B tested to find the highest-performing combinations. You approve all creative before it goes live.
Stop Boosting Posts — Start Running Real Paid Social Campaigns Get a free paid social audit from PMGS
We'll review your current ad accounts, targeting, creative and conversion tracking and show you where your budget is being wasted and how to fix it. Call us: 1300 946 484