Oz Homes Insulation

OZ Homes Insulation is a leading Melbourne-based provider of high-quality thermal and acoustic insulation solutions for residential properties across Victoria. Operating in a competitive market with strong seasonal demand, OZ Homes sought a digital partner to increase local lead generation, enhance online visibility, and convert interest into tangible business growth.

Outdated website with poor mobile experience
Low lead volume from paid search
No conversion tracking or local SEO targeting
Weak social presence and engagement

Solutions

🖥️ Website Redesign

Built a clean, responsive WordPress site
Integrated quote request forms & tracking
Improved load time by 67%

🔍 Google Ads

Launched suburb-specific search campaigns
Created matching landing pages
Increased lead volume by 2.9×
Cut cost-per-lead by 38%

📈 SEO Enhancements

Targeted high-intent, Melbourne-based keywords
Improved on-page structure & performance
Impressions up 26% (605K → 762K)
15+ keywords now on Page 1

📣 Social Campaigns

Facebook & Instagram ads with local creatives
6,500+ impressions in first 14 days
Boosted engagement and remarketing traffic

Results at a Glance

↑ 67% fasterPage Speed
80+ inbound callsMonthly Leads
↓ 38%CPA
↑ 2.9×Lead Volume
100Website Health Score
↑ 26%Organic Impressions
15+Page 1 Keywords

Thank you to everyone who works at PMGS Digital — they are an amazing group of people. Everyone is very enthusiastic, honest, and supportive. They all put in an enormous amount of effort to get things done and have a high attention to detail. Their web design, SEO, Google Ads, and social media services are handled with real professionalism and care. From the initial strategy to the final execution, everything was clearly communicated and tailored to our business needs. The team’s creative input, data-driven insights, and ongoing support made a huge difference to our online growth. Highly recommended!

Sam Zermati

Director- Ozhomes Insulation

Let’s grow your business online.

With a mobile-optimised site, data-backed advertising, and targeted SEO, OZ Homes Insulation now enjoys consistent, high-quality leads and a stronger digital presence in Victoria. 👉 Want similar results? Contact PMGS Digital today.