Local SEO: Our New Performance Marketing Strategy
for Small and Medium-Sized Businesses

97 percent of customers go online when searching for a local business, and 82 percent of smartphone users utilize a search engine.

With our Local SEO Services, you can put your company on the map to attract them.

The first thing we do is try to get Google to recognize us! We’ve all heard that Google is the greatest method for discovering information these days. Your Google listing should be the cornerstone of any local online marketing strategy. Customers go to Google to find out about your company, what you do while you’re open, and how to contact you. It’s as if your business is in the dark if you don’t have a Google listing!

PMGS offers a suite of online reporting tools to help you assess improvements in your company’s online performance. 

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We Have been Empowered SME Over a Decade

Take Full Advantage of Local Searches
with Our Bespoke Local SEO Solutions

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We’ve created one-of-a-kind Local SEO services that are especially intended to capitalize on local Google search queries. This ensures that your company gets the lion’s share of hot inquiries from prospective local consumers who wish to contact you directly for additional information about your company and the services it provides.

We not only created this one-of-a-kind solution, but it is also fully quantifiable in terms of leads produced. Each phone contact and inquiry is recorded by our in-house team, allowing you to assess your spending effectiveness. Localized inquiries have been scientifically shown to be more ‘trusted’ by prospective clients. Furthermore, they provide actual, quantifiable effects at a rate rarely seen in national efforts.

The Advantages of Our Local SEO for Your Business

Local SEO by PMGS will have the greatest effect on businesses that provide a product or service to consumers in a particular region. We have extensive expertise in dealing with Melbourne-based small businesses. So, here are the advantages:

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We Make Your Website Visible to Customers Near You

At PMGS, we understand how essential it is to optimize your website for local SEO if you want to be located by consumers in your area. This is because local SEO will bring consumers to your door. Conversion rates on your website will improve. Local SEO optimization is an excellent method for generating ready-to-purchase visitors and leads to your website through organic search.

We Build You a Community

At PMGS, we understand how important it is for businesses and consumers to work together to create a community and keep the local economy thriving. So, we can assist your business in making attempts to link and connect with other local businesses. And you'll see the impacts both online and offline.

We Produce More Relevant Traffic

While having such a broad reach is exciting, the odds of an international hit becoming a paying client are low. We also know that 72% of local searches result in an in-person visit within 5 miles of the user. And it is for this reason that we target local customers for you, increasing online visits from customers who may come and visit you.

We Give You More Local Return Customers

You'll have two important touchpoints for nearby buyers with our tailored local SEO services. First, they'll notice you and come over. Your business may then offer them an amazing experience and convert them into loyal consumers or clients. When customers require these services again, your name will appear at the top of the search results, refreshing their memory.

We Establish Credibility and Authority

Consumers believe that high-ranking firms have been verified by Google and are trustworthy businesses. Consequently, obtaining a prominent position on the search results page with our specialist SEO service encourages your audience to trust and respect your business. This advantageous position also presents you as an expert in your field and raises your degree of attractiveness.

Our Results
Oriented Local SEO Strategy

Our services include SEO audits with strategic planning, local marketing campaigns, data management, and content in the following categories:

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Google My Business (GMB)

Assuring that your NAP (Name, Address, and Phone Number) is consistent throughout all of the web directories in which you've listed. If there are any inconsistencies, Google is likely to exclude your business from the Local Pack.

On-page Signals

We make a list of everything your consumers want to know about your business, including locations, services, and addresses, and make sure it matches what's on your GMB page.

NAP Citations

A local citation occurs when a third-party website (such as an article, blog, article, or review site) mentions your business as a resource. This may include your company's name, address, or phone number. It is not necessary to provide a hyperlink to your website.

Localised Content

Blogs are an excellent way to incorporate regionally relevant subjects that may not fit into your website's main pages. Localization is also applicable to page text, title tags, meta descriptions, and image tags.

Online Reviews

If you get good ratings or reviews, you may improve your Google position in the hotel sector. This is likely to spread to other sectors over time, so including positive reviews and testimonials in your company's directory profile and on other sites is critical to establishing traction.

When ranking local businesses, Google will consider the number of reviews you have. While the search engine crawler doesn't care if they are good or negative, the actual content will impact your consumers, traffic, conversions, and income.

Local Backlinks

Assisting you in obtaining backlinks from websites such as local newspapers, directories, distributors, and suppliers.

FAQs

Local SEO is a technique that helps your business appear more prominently in Google’s local search results. Local SEO may help any business/company that has a physical presence or services in a geographic region. Local SEO may help you develop your company if you search Google for any significant keywords connected to your business. A map with three results shows underneath it (also known as a map pack).

Local SEO is a systematic approach that emphasizes the efforts of local brick-and-mortar companies to optimize their websites. These efforts include content, on-page improvements, and link building, all targeted, localized purposes. When it comes to localizing link acquisition, the emphasis shifts. The emphasis shifts to ensuring that all possible local signals in Google’s local search landscape are consistent and accurate. If they are not, or if you give conflicting information about the same business, you may encounter circumstances where your local results show something other than what was intended. 

What about organic search results that are specific to your area? Google discovered that individuals looking for specific kinds of businesses need results from their local region after studying the behavior of users over billions of searches. And that is why Google’s local search algorithm incorporates a proximity factor. This is a smart way of stating that Google considers your location or a query with local intent when you search for a local term. Even if the consumer does not mention a city name or “near me” in their query, this occurs.

For example, if you’re at work and want a pizza delivered for lunch, Googling “pizza delivery” returns a list of businesses near your workplace in the local SERPs. However, if you do the same search from home, you will get a completely different set of results. This makes sense, given that you need a pizza delivered from a nearby location. That is also a kind of local SEO. Local search has been around for a long time, but it was restricted because people exclusively used desktop computers. 

So, what is the significance of local search? Because local businesses account for 45 percent of all Google searches. According to a Forbes survey, 95 percent of consumers use their mobile devices to conduct local searches, with 61 percent calling and 59 percent visiting the businesses. According to another study, 88% of local business searches on mobile devices result in a call or visit within 24 hours.

Local SEO makes your business stand out. And this happens even if you don’t have a website – and drives more visitors to your location via internet leads. These leads are more likely to convert since they are from individuals who are particularly looking for the products or services that your business gives. Local searches are on the upswing, with 4 in 5 customers increasingly utilizing search engines to discover local information. And 70% of consumers visit a physical shop as a consequence of search results information. 

Local SEO may help your business if you have a local consumer or client base. Some companies may be unaware that they might be attracting more customers beyond their immediate region by using Local SEO. This is especially important for anybody in the catering or hospitality industry since non-local customers may look elsewhere before visiting your establishment.

Local SEO is usually beneficial to the following businesses:

  • Hospitality includes establishments such as hotels, restaurants, cafés, and bars.
  • Medical procedures (doctors, dentists, clinics)
  • Solicitors and barristers work in law companies.
  • Florists, plumbers, electricians, hair salons, accountants, fitness centers, and other local services

 

And you’ll realize you don’t need it if you’re:

  • Companies engaged in eCommerce
  • Services available exclusively online
  • Private sellers

SEO services vary in price based on what is included in the package, depending on the project’s complexity.

With costs fluctuating, it’s tempting to go with the cheapest SEO and expect to get the most bang for your buck. Cheap SEO, on the other hand, comes with a slew of dangers. These services may end up harming your business, both financially and reputationally, if you suffer Google penalties and are forced to restart from scratch. 

Get in Touch with Us Today for Affordable Local SEO Services

Don’t hesitate to get in touch with us here if you have any questions regarding local SEO services or how PMGS can help you drive more consumers and clients through your door.

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We Have been Empowered SME Over a Decade

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