Google Adwords Auction
Ever heard the term pay-per-click before? Well, think about it as a way of advertisements. Whenever you search for something on Google – and you see little pop-up boxes about businesses, that’s because Google assumes you are interested in it because of your previous searches. Google gathers your information about everything you have searched for in the past.
Google Ads uses an auction-like approach to help a business bid on an advertisement space in the
Google search result and other affiliate links. AdWords, as a matter of fact are used by advertisers to showcase their businesses to potential customers online.