Digital Campaigns for Real Estate Agents and Agencies in Australia
We deliver marketing services built for real estate agents, property managers, and agencies. Our team helps you attract appraisals, list properties, and retain landlords using suburb-targeted SEO, structured Google Ads, and landing pages that convert. Every campaign aligns with your service areas, listings, and business goals.
Common Real Estate Marketing Challenges We Solve
Unqualified enquiries, rising cost-per-click, and generic suburb pages dilute your results. We map buyer, seller, and landlord intent, segment high-value search terms, and build suburb-level content that ranks. Campaigns are designed to attract appraisals, retain landlords, and track every form, call, and booking so you can optimise, allocate, and grow.
Services Matched to Your Goals
SEO
We optimise suburb pages, property listing hubs, and agency content to rank for high-intent real estate search terms. Our team maps buyer and seller intent, crafts local content, and tracks performance by location and listing type.
Web Design & Development
We design and build responsive websites tailored for real estate agencies, property managers, and developers. Every site is structured to showcase listings, load fast, and support appraisals, bookings, and contact forms.
Social Media Marketing
We create and distribute social content to promote listings, feature agents, and engage buyers and landlords. Campaigns are structured to drive traffic back to your site, capture leads, and retarget engaged users.
Google Ads
We build structured Google Ads campaigns to target appraisal searches, property management services, and buyer intent. Ads are grouped by location, property type, and service offering to lower CPL and increase qualified leads.
Email Marketing
Segment your audience and trigger email journeys for buyers, home sellers, landlords, and past clients. Nurture leads over time, send local market updates, and follow up with high-value contacts automatically.
Hosting & Web Maintenance
We host and maintain real estate websites, keeping everything secure, fast, and backed up. Our team monitors performance, updates integrations, and ensures your site is ready for listings, form submissions, and search engines.
Conversion Rate Optimisation (CRO)
We test and improve landing pages, listing flows, and enquiry forms to increase conversions. Split test headlines, CTAs, and layouts to improve contact form completions, appraisal requests, and buyer interest.
Why Choose Us
Built for Real Estate
We work exclusively with real estate agents, property managers, and developers, so every campaign, keyword, and landing page speaks your language and targets your audience.
Suburb-Level Precision
Our strategies map local search intent by suburb, allowing you to rank in the right places and target the terms that drive appraisals, vendor leads, and management enquiries.
Full-Funnel Strategy
From SEO and Google Ads to form tracking and retargeting, we help you attract, convert, and retain across the full marketing cycle.
Transparent Reporting
Track every call, form, and booking. See where your leads come from, how they convert, and what to optimise next.
Aligned to Your Business
Campaigns are configured to your stock mix, service areas, and budget so you stay in control of results and spend.
Our Process
Learn & Discover
We start by understanding your agency, stock mix, service areas, and goals. This includes reviewing your current listings, enquiry sources, and digital footprint to map how buyers, sellers, and landlords search in your key suburbs.
Plan & Strategise
We define campaign goals, segment target audiences, and map suburb-level intent. SEO content, Google Ads structures, and landing page requirements are all planned to match your lead types and conversion paths
Create & Implement
We build suburb pages, configure Google Ads, and deploy landing pages. Campaigns are designed to attract appraisals, promote listings, and convert enquiries across forms, calls, and bookings.
Track & Optimise
We monitor performance across channels and optimise based on CPL, call quality, and conversion rates. You’ll receive regular reports showing exactly what’s working so you can allocate budget and scale with confidence
Frequently Asked Questions
Managing digital marketing on your own can be a challenge. It involves constant updates, changing algorithms, keyword research, campaign setup, content writing, technical fixes and that’s just the start. Without the right tools or time, it’s easy to spend money without getting real results.
When you work with PMGS, you get a team that handles all of this for you. We use practical methods that match your industry from Google Ads for real estate, to local SEO for dental clinics, to conversion-focused landing pages for NDIS providers.
Real estate marketing depends on geography, timing, and listing type. A one-size-fits-all approach doesn’t work when buyers in Bondi behave differently from sellers in Ballarat. We structure campaigns around suburbs, property types (residential, commercial, off-plan), and lead intent (appraisal, landlord, buyer). Our process connects your services directly to how Australians search for and shortlist real estate businesses.
Results vary depending on your market, current presence, and services. Google Ads can generate appraisal and landlord leads within 3–7 days after launch. SEO takes longer, typically 4 to 8 weeks to see rankings shift, but it’s a lasting asset. Our process includes clear milestones and timelines so you know what to expect and when.
Our team understands the difference between a vendor lead and a buyer enquiry, how to structure suburb pages for SEO, and how to retarget warm traffic looking at your listings. We align campaigns to your business model, whether you’re a selling principal, PM head, or marketing manager.
Yes, and it depends on your setup.
- We can build standalone landing pages for campaigns (ideal for Google Ads).
- Or we can optimise your current website by improving suburb pages, enquiry forms, and service layouts.
Landing pages are designed to convert, whether that’s vendor leads, landlord enquiries, or appraisal requests.
We work across Australia, metro, regional, and rural. All campaigns are configured for your specific suburbs, postcodes, or territories. Whether you manage five listings in the Inner West or cover 30 suburbs across QLD, we adjust targeting and creative accordingly.
Ready To Attract More Real Estate Leads?
From appraisals to landlord leads, we build suburb-focused digital campaigns for real estate agents, property managers, and agencies. Get found, convert faster, and scale with confidence without wasting budget.