Digital Marketing for Construction & Home Builders Australia

PMGS is a digital marketing agency that works with construction and home improvement businesses across Australia. We help builders, tradies, and renovators get found online, bring in more local leads, and grow their business. Our services include SEO, Google Ads, social media, websites, and local marketing. We know the building industry well, so we create marketing that actually works, simple, honest, and focused on getting real results.

Digital Marketing for Construction & Home Improvement Australia

What We Fix for Construction and Home Improvement Businesses

Running a building or trade business isn’t just about doing quality work it’s also about staying visible, getting leads, and keeping the jobs coming in. At PMGS, we work with construction companies, home improvement specialists, and tradies across Australia to fix the common marketing problems that stop growth.

You’re not getting enough leads

We help you show up where it matters on Google, local search, and social media. Our team sets up local SEO, Google Ads, and social media marketing for tradies that bring in real calls and quote requests.

You’re spending on ads but getting no results

Many businesses waste money on the wrong ads. We run focused PPC campaigns for builders and contractors that bring in the right customers, not just traffic.

Your website doesn’t work or doesn’t exist

We build simple, clean websites that look professional and work well on mobile devices. More importantly, they help turn visitors into jobs.

You can’t compete with bigger companies

We make smaller construction businesses stand out with a strong online presence, trusted reviews, and clear messaging. You don’t need to be the biggest; you just need to show up better.

You rely too much on word of mouth

Referrals are great, but they’re not enough. We help create steady construction lead generation so you're not waiting for someone else to bring in your next job.

Digital Marketing Services for Construction & Home Improvement

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SEO

SEO (Search Engine Optimisation)

Be found on Google when people search for your services. We handle local SEO, content, and site fixes to help you rank higher and get more calls.

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Website Design & Development

We build clean, mobile-friendly websites that look professional and help turn visitors into customers.

Social Media Marketing
social_media

Google Ads & PPC Management

We run Google Ads that bring in real leads, not just clicks. You’ll know where your money goes and what’s working.

Google Ads
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Social Media Marketing

We manage your Facebook and Instagram pages, post content, and run ads to help you stay visible and build trust with local customers.

Email & SMS Marketing

Keep in touch with past and current customers through simple, automated messages that bring in repeat work and referrals.

website-maintenance
web_maintenace

Website Maintenance & Security

We keep your site online, secure, and running smoothly so you don’t have to worry about tech issues

Conversion Rate Optimisation (CRO)

We improve your website layout and forms to help turn more visitors into calls, bookings, and quote requests.

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Web design

Why Choose Us

We understand your work

We know the building and trade industries. That means we focus on what brings real results, like calls, leads, and booked jobs.

We help you get more leads

Our job is to bring in steady work. From Google searches to local ads and websites, we make sure people find your business and contact you.

We speak clearly

No buzzwords, no confusing talk. We explain what we’re doing, how it works, and what you’re getting for your money.

We focus on your local area

Most of your customers are nearby. We help you show up on Google Maps, local search, and social media right where they’re looking.

Simple reports, no confusion

We send regular updates that are easy to read. You’ll always know what’s working and what we’re improving.

We do the hard stuff for you

Websites, ads, SEO, updates, we handle all of it. You focus on your work, and we’ll take care of the marketing.

Our Process

Discovery & Strategy Development

Discovery & Strategy Development

We start by learning about your business, what you do, where you work, and the type of customers you want. Then we build a clear marketing plan that fits your goals and budget.

Implementation & Setup

Implementation & Setup

Next, we get everything ready. This includes your website, SEO, Google Ads, and social media. We make sure your business shows up online and makes it easy for people to contact you.

Monitoring & Optimisation

Once your marketing is live, we check how it’s performing. If something’s not working as it should, we fix it. We aim to keep improving your results over time.

Reporting & Growth Planning

We send you regular updates in plain language, no confusing reports. You’ll see what’s working, and we’ll talk about what’s next to keep your business moving forward.

Frequently Asked Questions

We help with everything you need to get found online and turn visitors into leads. This includes:

  • SEO (getting your website to show up on Google)
  • Google Ads and PPC (paid ads that bring in fast results)
  • Website design and updates
  • Social media management (Facebook, Instagram)
  • Email and SMS marketing

Website maintenance and security

It helps your business stay visible, even when you’re not on the tools. Here’s how it works:

  • It puts your business in front of people looking for your services online.
  • It brings in more local leads through Google and Facebook.
  • It builds trust with customers through reviews, a solid website, and a strong online presence.
  • It helps you stay ahead of the competition ,especially bigger companies with bigger budgets.

It depends on the type of marketing:

  • SEO takes around 3 to 6 months to see steady improvements. It’s a long-term plan that keeps growing over time.
  • Google Ads can start bringing in leads almost right away, sometimes within days.
  • Social media builds trust over time and works best when combined with other tools like Ads or email.

Yes. Local marketing is one of the most important parts of what we do. We:

  • Make sure your business shows up in Google Maps and local search results

     

  • Help you get more reviews and build trust online.

     

  • Set up and fix your Google Business Profile (if needed)

     

  • Run local ads to target people in your service areas.

     

This is key for tradies and small teams who rely on nearby work.

Yes. We take the stress out of social media. We can:

  • Post on your behalf (Facebook, Instagram)
  • Run ads to help bring in more jobs.
  • Set up your pages if you don’t have them.
  • Create simple videos or photo posts to show off your work.

     

We know you’re busy on the job, so we handle the posting so you can focus on the work.

You’ll get easy-to-read reports showing:

  • How many people visited your site
  • How many leads came in (calls, forms, messages)
  • How your rankings or ads are performing
  • What’s working and what we’re doing next

     

We don’t just send numbers, we explain them. And if something needs fixing, we’ll fix it.

 Every business is different. We don’t use one-size-fits-all plans. Instead, we:

  • Talk to you about your goals and your type of work.

     

  • Build a plan around your location, services, and budget.

     

  • Adjust it over time to keep improving.

     

Whether you’re a solo tradie or a growing building company, we’ll build a plan that fits.

WANT TO BOOST YOUR CONSTRUCTION & HOME IMPROVEMENT BUSINESS ONLINE?

If your construction or home improvement company isn’t attracting enough leads or visitors aren’t converting into customers, we can help. We specialise in digital marketing strategies tailored for builders, tradies, and contractors to improve your website, run effective ads, and fix issues stopping potential clients from engaging. No long contracts, no confusing terms, just honest support to help you grow.

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