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From Visibility to Enquiries: A Childcare Growth Success Story
40+ Childcare Enquiries on a Modest Budget in 30 Days
See how PMGS helped a Greenvale childcare centre generate 40+ enquiries in 30 days using a lean Google Ads strategy — with verified, local lead generation results from Search and Performance Max campaigns.
40+ Enquiries | ~A$6 Cost per Enquiry | ~4,700 Impressions | 30 Days
Client overview
The Client
Happy Sprouts Early Learning Greenvale is a childcare and kindergarten centre located in Greenvale, Victoria, providing care and education for children aged 6 weeks to 6 years. The modern double storey centre offers low capacity rooms, four outdoor yards and age specific learning environments designed to support children’s development.
The Greenvale location wanted to attract more local families searching for childcare online and convert them into tour bookings and enrolment enquiries. With multiple calls to action on the Greenvale landing page (Book a Tour, Enrol Now, phone and email), the centre was well positioned to turn high intent website visitors into leads but needed a reliable way to drive that traffic.
The Challenge
Before engaging PMGS, the Greenvale centre had limited visibility in front of parents actively searching for childcare in the local area. Competing centres were investing in digital channels, and organic visibility alone was not enough to consistently fill places and tours.
The business needed more predictable enquiry volume from the right suburbs without committing to a large ad budget. Any campaign had to target local parents, send them to a relevant page and convert them efficiently into phone calls, tour bookings and enrolment leads.
Problem Summary
- ✘ Limited visibility for “childcare Greenvale” and similar local searches, meaning many high intent parents never discovered the centre.
- ✘ Existing traffic was inconsistent and often low intent, resulting in fewer genuine enquiries and tour bookings than the business needed.
- ✘ No structured, conversion focused Google Ads strategy to capture demand across both Search and broader Google inventory.
- ✘ A modest budget that required careful optimisation so every dollar contributed to qualified leads rather than wasted clicks.
The PMGS Strategy
PMGS developed a Google Ads strategy focused on capturing high intent local searches and using automation to scale conversions without overspending. The goal was to combine precise Search targeting with Performance Max’s algorithmic optimisation, all driving to a strong, conversion ready location page.
Campaigns were structured so that parents searching for childcare terms in and around Greenvale saw highly relevant ads, and then landed on a page that clearly explained the centre’s benefits and made it easy to enquire. As data came in, budgets and bids were shifted towards the campaign and keywords that delivered the strongest conversion rates.
Strategy Pillars
1. High Intent Local Search Targeting
Targeted childcare and kindergarten keywords around Greenvale and nearby suburbs to capture parents actively looking for childcare services, ensuring the budget is focused on the highest intent audience.
2. Performance Max for Conversion Scale
Launched a Performance Max campaign to reach local families across Search, Display, YouTube, Discover and Maps while letting Google’s algorithm optimise towards enquiry and booking conversions.
3. Conversion Optimised Landing Experience
Sent all traffic to the Greenvale location page with clear centre information, facilities, opening hours and multiple calls to action (Book a Tour, Enrol Now, phone and email), aligning ad promises with on page content to increase conversion likelihood.
4. Ongoing Bid and Budget Optimisation
Monitored performance throughout the first month, increasing budget allocation to Performance Max as it emerged as the strongest conversion driver while retaining the Search campaign to capture bottom of funnel demand at a healthy interaction rate.
The Results
Across the first 30 day period, 6 April 2026 to 5 May 2026, the Happy Sprouts Greenvale campaigns delivered strong enquiry volume from a lean media budget.
Key metrics
40+ Enquiries | ~A$6 Cost per Enquiry | ~4,700 Impressions | ~A$250 Ad Spend
Detailed Results
- Generated around 4,760 impressions and 145 clicks in 30 days across Search and Performance Max campaigns.
- Spent approximately A$260 in total, which is safely presented as “around A$250” in public facing material to protect budget sensitivity.
- Drove 40+ total conversions (including projected), representing enquiry type actions such as forms, calls and bookings from Google Ads traffic.
- Achieved an overall interaction rate of about 3% and an average CPC of about A$1.80, keeping the cost of acquiring traffic efficient.
- Search campaign: delivered ~1,017 impressions and 61 clicks with a 6.00% interaction rate, effectively capturing bottom of funnel parents who were actively searching for childcare in Greenvale.
- Performance Max campaign: delivered ~3,743 impressions and 84 clicks, producing 37 recorded conversions at a 44.05% conversion rate, making it the primary driver of new enquiries at an average CPC of A$1.54.
Visual evidence
Visual evidence for this case study can include anonymised Google Ads dashboard screenshots showing 30 day impressions, clicks, cost and conversions, as well as the campaign level breakdown for Search and Performance Max.
What the Client Says
PMGS helped our Greenvale centre get in front of local families who were actually ready to enquire. Within the first month, we saw a noticeable increase in tour bookings and enquiries coming directly from Google.
The Journey
Month 1: Launch
Set up Search and Performance Max campaigns, aligned ad messaging with the Greenvale location page, and launched with conservative budgets.
Weeks 2 to 4: Optimise
Reviewed search terms and campaign performance, shifted more budget into the best performing assets and placements, and fine tuned targeting to focus on the highest quality local traffic.
Month 2 and Beyond: Scale
Built on early learnings to keep cost per enquiry low while maintaining consistent monthly lead volume, using Performance Max as the primary conversion engine and Search as the intent capture layer.
Services Used in This Project
- Google Ads Management
PMGS planned, built and optimised Search and Performance Max campaigns to generate high intent enquiries from local parents at an efficient cost.
- Landing Page Optimisation
The Greenvale centre location page was structured with clear messaging, trust elements and strong calls to action to turn paid traffic into bookings and enquiries.
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Want Results Like These for Your Business?
Every case study on this page started with a single conversation. Book a free strategy session, and PMGS will analyse your business, your competitors and your market, then show you what is achievable with the right Google Ads strategy. Want a steady flow of high intent enquiries from Google Ads? Get a free Google Ads audit.
